AI for Business
Participants will experience a hands-on workshop learning how to actively use AI tools
in their business. Topics range from Sales/Marketing and Communication to HR and Management.
Activities will include business-world scenarios where participants will engage with
AI software and applications in a meaningful environment.
Learning Objectives:
Learning Objectives:
- Understand fundamental principles of AI and its role in business.
- Develop practical skills in implementing AI tools in business.
- Analyze the impact of AI on business technology and processes.
- Interpret ethical, financial and societal implications of AI in business.
Participants will experience a hands-on workshop learning how to actively use AI tools
in a sales capacity. Topics range from lead generation and qualification to sales
emails and analytics. Activities will include business-world scenarios where participants
will engage with AI software and applications in a meaningful environment.
Learning Objectives:
Learning Objectives:
- Understand fundamental principles of how AI and sales intersect.
- Develop practical skills in implementing AI tools in sales tactics.
- Analyze the impact of AI on sales software, platforms and processes.
- Interpret ethical, financial and societal implications of AI in sales.
Participants will experience a hands-on workshop learning how to actively use AI tools
in a marketing capacity. Topics range from audience research to creative development
to campaign implementation and reporting. Activities will include business-world scenarios
where participants will engage with AI applications in a meaningful environment.
Learning Objectives:
Learning Objectives:
- Understand fundamental principles of how AI and marketing intersect.
- Develop practical skills in implementing AI tools in marketing campaigns.
- Analyze the impact of AI on marketing software, platforms and workflows.
- Interpret ethical, financial and societal implications of AI in marketing.
Participants will experience a hands-on workshop learning how to actively use AI tools
in communication. Topics range from research studies and surveys to developing communication
plans and campaigns. Activities will include business-world scenarios where participants
will engage with AI tools and applications in a meaningful environment.
Learning Objectives:
- Understand fundamental principles of how AI impacts communication.
- Develop practical skills in implementing AI tools in communication tactics.
- Analyze the impact of AI on communication channels and platforms.
- Interpret ethical, financial and societal implications of AI in communication.
These courses are “non-credit” courses. To learn more about earning a degree from the School of Media & Communication at WKU, visit The School of Media and Communication website.
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