Academic Program Marketing

As the Director of Academic Program Marketing at Western Kentucky University, I’m passionate about sharing the stories that make WKU such a special place. A proud WKU graduate, I hold a Bachelor’s Degree in English Language and Literature and a Master’s Degree in Organizational Leadership, and I’m currently pursuing my Ed.D. at WKU. In my role, I lead academic program marketing initiatives, prospective student enrollment marketing, and our CRM team, overseeing digital campaigns, personalized communications, and strategies that connect with prospective students. I believe in the power of education to change lives and love helping students take the first step toward their future on The Hill.

Getting in the Driver's Seat: Enrollment Marketing Edition
Slate Summit by Technolutions || Las Vegas, NV || June 2025

Deliver Functions & Communication Planning: The Perfect Storm
Slate Summit by Technolutions || Chicago, IL || June 2024

Academic Drip Campaigns: Dynamic Content Blocks & Liquid Markup Mailings
Slate Summit by Technolutions || Chicago, IL || June 2024

Leveraging Slate for Communication Planning & Recruitment Campaigns
SACRAO || Lexington, KY || February 2024